What Are Floral Installations?
If you're a business owner or corporate event planner I know you are always thinking about ways to stand out from the crowd! A floral installation might be just what you need!
So what even is a floral installation? Floral installations are stunning, large-scale works of art, created using either real or faux flowers. They are custom-designed for your business, event, or even your wedding. These can take many forms—flower walls, hanging displays, arches, or really anything else you can imagine. Whether you're looking to create an eye-catching storefront display or a unique piece for your next corporate event, floral installations are a perfect way to generate buzz and make a lasting impression.
Fresh or Faux Flowers for Floral Installations?
Determining whether or not you will use fresh flowers or faux flowers depends on how long you intend to use your display. At Althea Floral Design, we work with both fresh and faux flowers. I will help guide you to make the best decision, but here is a quick guide:
Permanent Installations: For long-term, permanent installations, we recommend faux flowers. We use high-quality silk botanicals that look incredibly realistic and will last for years. While this option requires a higher investment upfront, the longevity and beauty of the result make it worth every penny.
Short-Term Installations: For events and short-term needs, we recommend fresh flowers. Large-scale installations made from fresh blooms are a rare sight, making them extra memorable for your guests. These displays can last up to a week depending on the materials selected, but look best immediately following the setup.
High-Quality Silk Flowers for Fenway Pride
Indoor flower installation with fresh flowers
Types of Floral Installations
When talking about floral installations there are three types to consider - storefront floral installations, permanent interior installations, and event floral installations.
Storefront Floral Installations: Floral installations can transform your storefront! We offer both fresh flowers for short-term events and high-quality silk flowers for longer-lasting displays. These eye-catching designs are perfect for grand openings, store anniversaries, or seasonal displays that celebrate spring, summer, or even the holiday season. Imagine your storefront blooming with color, drawing the attention of everyone who passes by. It is a great way to drum up business online with foot traffic stopping to take photos and tag your business!
Permanent Interior Installations: These installations are for businesses looking to create a more permanent statement installation indoors using faux flowers. Using top-tier silk flowers, we craft art that can be installed on your walls or ceilings, adding a unique touch to your restaurant, boutique, or showroom. These installations bring life and vibrancy to your space and showcase your brand all year round.
Event Floral Installations: Whether you're hosting a corporate event or planning an unforgettable wedding, floral installations are the perfect way to elevate the guest experience. Think flower walls, photo backdrops, or statement designs that captivate the attention of every guest. These designs are typically made with fresh flowers and designed to match the event theme.
AI Rendering of Storefront Floral Installation
Faux Floral Installation
Event Floral Installation with Neon Sign
Floral Installations in Boston, MA
At Althea Floral Design, we prioritize collaboration and communication to bring your vision to life. Here’s how our booking process works:
Consultation: We start with a phone consultation where we discuss your vision, goals, and expectations. Based on this call, I’ll create a detailed proposal that includes investment estimates and visual AI renderings of the installation. Depending on the project, I may also visit your site to take measurements and ensure the space is ready for the design. I love it when clients trust me to be creative and come up with their designs!
Proposal Adjustments: Your feedback is important! I’ll tweak the proposal and renderings as needed to ensure they align perfectly with your vision and brand.
Preparation: Leading up to the event or install day, we are in contact every step of the way, I am here to answer any questions that come up.
Installation Day: When the big day arrives, my team and I handle all the setup. You can sit back, relax, and watch the magic as we bring your floral installation to life.
With a commitment to sustainable floristry, our team avoids using floral foam, opts for locally grown flowers whenever possible, and ensures that all green waste is composted post-event. We will ensure your installation is as earth-friendly as possible!
Getting Started
Floral installations are more than just decor—they offer a chance to transform your business or event into something extraordinary and memorable. These installations become the focal point, sparking conversations and drawing attention. Whether for a business or an event, they serve as an unforgettable visual statement, and they’re guaranteed to inspire plenty of social media buzz and photo ops.
AI Rendering of a Storefront Floral Installation
Flower Wall Installation at Lyrik Hotel in Boston
Ready to stand out? Let Althea Floral Design create a custom floral installation for your storefront, event, or wedding! Inquire today to get started! I can’t wait to hear from you.
💛 Julian
Photo Credits:
Photos of Fenway Pride installs (Lyrik flower wall, rainbow storefront, the TFWY) are by The Wild Awake Photography
